FEEL

Inspire more blind children to learn and read Braille because it’s vital for their development of literacy skills. Also, the use of Braille extends way beyond just reading books, dialling a phone number and checking a bank statement needs the ability to read Braille which helps blind people to be independent, reducing the need for support.


Audio is often seen as a replacement to Braille for teaching blind children however, audio doesn’t allow for the development of vital literacy skills such as spelling, punctuation and grammar. Also, only 1 in 7 books are translated into Braille which means they are often left with little choice of books and they can be hard to get hold of. Braille books often lose the illustrations which the book intended as they are flat drawings which aren’t converted into tactile images.


A book subscription box for blind children, going through the alphabet focusing on an inspirational blind person every fortnight and their job or skill. The book is written in Braille but translated to text on the inside so that everyone can share the book sighted or not. The box also contains a tactile toy related to the topic and a zine for parents about extra activities to help their child develop their Braille skills and learn each letter through a collection of posters. 


"Seeing an abundance of progressive visual trends, it’s wholeheartedly refreshing for an idea to take shape through such a carefully reduce the application of storytelling and structure. Where visuals are secondary and function takes precedence, the innovative use of materials, hierarchy and accessibility results in an inspiring solution which anyone can appreciate." 

- Vitamin London Founder & Creative Director, Jacob Beckett and Art Director, Robert Lloyd.


"A wonderful way of bringing beautiful design to the visually impaired from a young age, and inspiring confidence."

- Philippa Simpson, Head of Design and Construction, V&A London